You’ve put a lot
into your brand.
Now let’s help
it grow.

You’re ready for more sales, but knowing where to focus isn’t always obvious. I bring a founder’s perspective to your brand, website, and customer experience—from how people understand your products to how easily they can shop. Together, we’ll identify opportunities and choose your next step.

Brand strategy · Ecommerce · User experience (UX)

See what we can work on together

Monique Little in a white blazer — Monique Little / Dallas, TXUsually building something.

WHERE I CAN HELP

What needs
figuring out?

swimturbans.product-page study

The Swim Turban

Helps keep hair dry, with room for curls, braids, and locs.

2Fit & sizing

3Care & materials

A few things I look for

Can I understand what this does?
Will it work for me?
What should I know before buying?

Illustrative product-page layout using SwimTurbans imagery.

Product pages

Copy, imagery & fit details.

Store experience

Navigation, themes & mobile UX.

Brand consistency

Visual direction & voice.

Next steps

A focused action list.

let’s look at it
together.

Let's take a look
at your store.

A fresh set of eyes, and a clearer next step.

For founders with a live Shopify or BigCommerce store who want to understand what to improve. No minimum traffic required.

Ask about a review

ECOMMERCE STOREFRONT REVIEW$350INTRODUCTORY PILOT PRICE

A review of the shopping experience, with mobile in mind
Annotated screenshots and a prioritized action list
A 45-minute conversation to work through the findings

Shopify & BigCommerceOne store

What’s included & how it works

What I’ll look at

Your homepage, navigation, one collection page, two product pages, cart, and checkout—with attention to mobile, product information, and the path to purchase.

Who it’s for

Your store should be live, with products available to buy. Recent visitors or orders give us useful context, but there’s no minimum traffic requirement.

What happens after?

You’ll receive annotated screenshots and a prioritized action list within five business days after I receive the access needed. We’ll schedule a 45-minute conversation to talk through the findings.

You can make the changes yourself, share the list with your team, or ask me to scope implementation. Additional work is optional and quoted separately.

$350 is the introductory pilot price for this scope. This is a storefront and UX review, rather than an advertising or traffic-acquisition audit. It can identify improvements, but doesn’t guarantee sales.

A little contextbecause experience matters.

I've been the founder with the big vision and the very long to-do list.

I founded You Go Natural in 2016 and led a consumer brand from an idea to more than $25 million in lifetime revenue, with products in Target, CVS, and Bloomingdale's.

That experience informs the way I work now. I think about the brand, the customer, and what it will actually take to get something done. Sometimes that means a bigger conversation. Sometimes it means fixing the product page.

I’m the former founder and CEO of YGN and am no longer affiliated with the company.

INSIDE THE WORK

Where I put this
into practice.

These are my own brands and projects—the places where I work through product questions, build storefronts, and connect the customer experience.The work behind the advice.

Room to get in.

CONSUMER BRAND / ECOMMERCE

SwimTurbans

Protective hair accessories for getting in the water. A working example of product education, mobile UX, and the day-to-day decisions behind an ecommerce store.

Storefront workVisit the store ↗

What I’ve worked on: a Shopify-to-BigCommerce migration, custom product and collection pages, mobile layouts, product education, and checkout updates.

The ongoing question: where does the shopping experience help the customer, and where does it make them work?

Made with movement in mind.

CONSUMER BRAND / STOREFRONT DEVELOPMENT

Onda Well

Hair accessories made with movement in mind. An editorial point of view, carried through to the shopping experience.

Storefront workIn development

What I’ve worked on: storefront design, navigation, collection and product pages, fit and care information, and editorial content.

The work connects the look of the brand with the information a customer needs to choose.

between us.Good taste.
Honest
conversation.Culture, taste & the things we talk about.

PUBLICATION / CULTURE & CONVERSATION

Between Us

A publication Black women return to for good taste, honest conversation, and the pleasure of feeling understood.

The work here: defining who the publication is for, developing its editorial point of view, and building a consistent visual language. It’s a project in audience and brand development.

An idea I'm growingJoin the conversation ↗

HOW I LIKE TO WORK

Make it clear.
Make it useful.
Keep the person
on the other side in mind.

That’s how I approach a product page, a brand decision, or a conversation with another founder.

You’ll get specific feedback, an explanation of why it matters, and room to talk through what makes sense for your business.

Good questions welcome.

NOTES FROM THE WORK

A place to
think out loud.

Short notes on building brands, understanding customers, and choosing what deserves your attention.

CUSTOMER EXPERIENCE

The sale doesn’t start at checkout.

A customer can meet your brand in a post, look you up later, and come back when they’re ready. I think about the experience across those moments, not just the page where they finally buy.

Read the note

That’s why I keep coming back to the same question: does this feel like the same brand, and does it help someone understand the product a little better?

A beautiful image can create interest. A useful product page can answer the question that interest brings up. An email can give someone a reason to return. Each has a job to do.

Before adding another touchpoint, I want to know what it helps the customer understand. More content is easy to make. A connected experience takes more thought.

FOUNDER DECISIONS

Before changing everything, ask what changed.

When sales slow down, it’s tempting to start fixing everything at once. I’m learning to pause long enough to separate a traffic question from a shopping-experience question.

Read the note

Are fewer people arriving? Are they coming from a different place? Are the same products still selling through another channel? Those questions give me a more useful starting point than assuming the whole store is the problem.

Sales on one channel don’t prove another channel’s experience works. But they’re a clue worth following before rewriting the product story or rebuilding the site.

I’d rather choose one question, make a focused change, and watch what happens. When I change five things at once, I can end up with more work and less understanding.

More notes on Instagram

TELL ME WHAT YOU'RE WORKING ON

Okay, what's
the idea?

A storefront issue, a brand question, or something else you’d like to discuss—tell me a little about it.

mlittletransition@gmail.com ↗

You’ve put a lot into your brand. Now let’s help it grow.

What needsfiguring out?